1. Get a legal team and spare no expense
2. Send out letters to the dealerships and the world that Reynolds is helping with "Security" because "Security" is such a scary thing nowdays. Lots of grey area in the legal system over "Security", so if someone wants to fight they are going to pay. Just mention "Security" gets half of the automotive industry on your side.
3. Create RCI (Reynolds Certified Interface) and tell everyone in the world that anyone that is *NOT* RCI then they are the bad guy. They can not be trusted, even though many of the companies have been working with Reynolds dealers for years. Threaten the dealer and tell them if they choose a non-RCI company they are in jeorpardy of losing all their data and information. Maybe resulting in legal action from Reynolds (that usually does the trick).
4. Then with all competitors paying or out of business - 100% control is within Bob's grasp. Not done yet, however. Change the ERAccess / Ignite system to a system that can not be used by anyone but a human. This further instils fear in the dealership. Do things my way or die at the hands of evil Reynolds (automatic lockouts, removal of reports, removal of scripts... etc).
5 Force the dealers into long term contracts, without even thinking of leaving. If they try and leave sue them, their neighbor, and the baby sitter for even thinking about leaving. I think we call that **CONTROL**.
That ladies and gentlemen is how you take control over automotive dealerships.
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