Reynolds sinking ship

The Reynolds ship has sailed. I hear all the time, dealers are moving from the Reynolds platform to "other" DMS solutions. They are sick of being controlled by Reynolds.

I never thought I would see the day when Reynolds would collapse. They were such a strong company. I remember the days when Reynolds controlled 50% marketshare (maybe more). Days of Buzz and Fin.

The biggest laughing stock of NADA is the Reynolds booth. I remember many times just trying to get elbow room in the booth was tough. Nowdays you can look at the booth and see nothing but Reynolds employees talking and looking at each other. Brockman is always there watching his prized possession fail.

The Reynolds associates followed Brockman to the sea floor. ADP/Dealertrack can not consume dealers fast enough. Dealertrack was just bought for 4bn. Brockman only paid 2.8bn for Reynolds, but Reynolds has been shrinking for many years. Of course they try and make up the lost revenue from 3rd parties or selling high priced items to the dealers.

Of course Brockman has all his other companies as well
1. Key Trak
2. Callbright
3. Who's calling
4. Nakedlime
5. Key register
6. KeyVault
etc...

Rumor has it that he tried to bundle all the companies together with Reynolds and dump all at once. Take the money and run, but obviously that fell thru. Time will tell.